Monday, May 23, 2005

F1 monaco : what it means to be a ferrari fan now

back in the world of brand name sport entertainment, interesting things are happening to the marquee brands. in soccer, brandname manchester united not only has to suffer the indignity of not winning any championship titles this season, but angering their fan base by getting a rich tycoon to become the new manchester united boss. it is a brand loyalty disaster at so many levels.

and now in F1 racing. im already beginning to see the fair weather ferrari fans switching over to the young bods of jenson, alonso, kimi. it is safe to say that after a disastrous monaco race, the ferrari brand is in trouble. the car is acting very strange. last year's car was built like a tractor. it was banged, bumped, stretched to the limit and it still brought uncle mike home to a pudium win. so wat telah happened? last race it was tyres. this time it was just slower than a jordan on a good day. check out the opening laps, when montoya blasted his way past bari and when DC was battling uncle mike. and just when it seems the ferraris were off pace, halfway thro the race, uncle mike woke up and broke the lap record. the only person going faster after that lap was kimi, 13 places in front of him. just what is going on? the ferraris clearly have a fast car. and uncle mike clearly can fly a fast lap. does this mean that uncle mike just cant be bothered anymore?

compare that to the hunger of the young bmw drivers. when they realise that alonso was losing his tyre grip towards the end of the race, they went all out. now thats bmw driving.

uncle mike. uncle mike...
should have left last year when you were at the top

hootie

1 comment:

Shanmuga Kumar said...

The one who laughs last will have the best laugh....Uncle mike will return, remember, its his throne!